Social Media Marketing Guide for Beginners

Social Media Marketing Guide for Beginners

Social Media Marketing may be the procedure for gaining attention and web traffic through the social media sites. In this process, usually creative content to attain the masses through publicity coming from a third-party trusted source needs to be created in order for visitors to share the content of these interest with others and create a vicious chain that could make business cover and exceed the marketplace audience intended. Every web marketer needs to have a goal, a product, a service and a cause to market through the vast and overwhelming World Wide Web. If you already have those things defined in your thoughts, then congratulations! That could be probably the hardest part of entering into the social media challenge, and to any extent further, every single effort will contribute to reach those goals efficiently and flawlessly until you put the feet on the Social Media Guru status.

The Social Media world is wide and more extensive than ever. It is a very strategic marketing platform that reaches different cultures, ages, religion, sexes, locations, interests and such, therefore it makes it the perfect vehicle to attain and target the right audience and achieve total success. The whole world won’t care about video gaming, for example, but only individuals that video games is part of their interests. In the event that you target male audience with ads of high heel shoes on sale, maybe many of them would go and buy some or 2 for his or her wives, but a pair or 2 is not exactly the kind of impact you need to have. Therefore, you focus on certain group ages and certain other factors that cause some services, videos and news to go “viral”

First, we need to know the basic social media marketing sites

Facebook
Holding more than 900 million users, if you’re already a Facebook user this might not be really new to you, but there are various features worth mentioning. You can develop a dedicated business page and interact directly, and free, together with your customers uploading free pictures, products and videos of the service you would like to provide or the product you’re trying to sell. This way, you can create a data base of people which will share your posts with their friends and for that reason create the constant chain. Most of these social media sites have seamlessly mobile integration so people whether it’s a portable PC, a desktop, tablet or mobile phone get always linked to media in a manner that you should make the most of. People log in to Facebook, in virtually any situation, while commuting, in the park, in the home, at school, at the job. Then you’re there, promoting your business for this to be displayed in the news headlines feeds, and you would be there, constantly doing your brain trick game to the point that people will see something attractive and worth checking in accordance with their interests. Many big corporations like Starbucks, Microsoft, Apple, Rockstar, Pepsi etc. are doing the same, and it works perfectly!

Blogs
Blogs are a good way for people to communicate in a semi-professional way when it comes to quality of content. Quality content is always the key to an excellent writing and therefore, an excellent blogging. There are several blogger CMS (content management service) where you can get yours up and running for free in under 5 minutes, many of these are Blogger, WordPress and essentially the most user friendly one, Tumblr. One of many tricks here’s knowing your audience, your market, who you are targeting and what you would like to accomplish with that. Now this has regarding some SEO or SEO knowledge, which is put simply, using the right keywords to rank as high as possible in a search engine i.e. Google, Bing. It must be linked to your posts and at exactly the same time, you have to be sure you work with a keyword search tool to check the competition and amount of search this given keyword has. The lowest the competition and highest number of searches it gets in per month, the more convenient for you personally. If you were to advertise your website holding something of technical support chat, you’ll have to make the keywords very specific so individuals who are searching for your service would find you first. It is, for example technical support for Windows, then you need to include specific words, as going a bit more straight to the point. Since Personal Development would be really high and Windows tech support team is a wide content, you’ll focus and go further the specific services your product offers, therefore, adding additional keywords to go straight to the point would be the most successful way to do it and you would rank higher in search engines and people would find your product easily. From “Technical Support Chat” to “Technical Support Chat for Windows 7 and XP” you can view how we are narrowing the idea of the service you offer rendering it more specific, detailed and then competition of support for mobile os’s, cellphones, Mac, iPhone, Windows Vista, Windows 8 and such, are left out and those sites offering the services you are not related to won’t steal your chances found for people which are merely searching for chat support for Windows 7 and XP. Once understood the keyword concept you can proceed and create content on a blog that might be easy to find on a search engine by like the right tags.

Then we have the Social Media integration again in your blog space. There are numerous options to share this content of your blog. Many Content Manager Services like Tumblr have the social media marketing buttons to share and like or dislike. It is advisable to look for the options make it possible for them (in the rare case they’re not enabled automagically) so every post of yours could have the buttons for share on Tweeter, Google+, Facebook etc. and Reblog within the blogging network you are affiliated to. With great quality and eye catching content you are encouraging visitors to share your stories on other media sites just like the ones mentioned above plus you sharing them and there you have outstanding chances to reach a wider audience.

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