Why Simple Sms Marketing Guide Is No Friend To Small Business
What is SMS?
SMS stands for Short Message Service and tend to be 160 character texts sent between mobile phones. SMS runs on the unique network that alerts the recipient the second the message arrives. SMS is a very fast and personal communication method on par with a phone call in perceived trust.
What is SMS Marketing?
SMS marketing may be the practice of building lists of mobile numbers than sending SMS advertising messages to those lists. Lists can be built-in many ways but there are compliance rules set by the ACMA on what people consent to be opted into your lists. Unsolicited commercial messages delivered to one is called spam and is illegal beneath the Australian Spam Act 2003.
Mobile marketers usually use an online SMS system to manage the SMS sending process. These bulk SMS systems range in price and functionality. The best SMS marketing platforms have a good mix of cheap SMS and web SMS features. Make sure you only deal with an established SMS gateway as delivery reliability may differ a lot.
Different types of SMS delivery
There are two main types of online SMS delivery. Direct connection where the SMS gateway is plugged directly into the telco’s in your country, and International routing. sms api are operated by SMS aggregators which a gateway can utilise to deliver less expensive SMS marketing than direct connection.
Some international routes can be very unreliable and some providers will offer extremely cheap prices nevertheless, you may end up paying the same as a more reliable connection as you still pay for messages not delivered.
The very best bulk SMS service will have a combination of good quality international routing and cheap sms prices. Assuming you have a service that will require guaranteed delivery such as an emergency or alert service then you should work with a direct local connection, even though this is still not 100% guaranteed to deliver it will provide you with the highest percentage of success.
It will generally cost double though.These are just the basics but building on these basics it is possible to develop sophisticated mobile marketing campaigns that may quickly build great lists of loyal customers. As long as you keep your lists clean and respect your recipients wishes to avoid receiving text messages from you then you should have great success.
Imrankhan321